Career Gates

Objective
This course aims at developing a basic knowledge and understanding of marketing, marketing process and the marketing mix. It aims to provide participants with a framework on which to build marketing knowledge and skills.
The course provides knowledge of marketing information and its use in organizations, particularly in its application in the strategy and marketing planning processes.

Content
 Introduction to marketing and marketing principles
 The value added by marketing
 The marketing concepts
 The development of marketing and market orientation
 Marketing classification
 Developing marketing strategies
 Marketing planning
 Budgeting for marketing planning
 The marketing mix and related tools
 Marketing in context
 Marketing measures and sales forecasting
 Marketing information
 New trends and tools
 E-marketing

Who Should Attend
This course targets middle managers who are at a crossroads in their careers and need to succeed in increasing their responsibilities. It gives a great value added to all attendees, providing a foundation for continuing career development. It helps you to succeed in your goal of increasing proficiency in understanding marketing concepts.

Duration : 25 Hours

Objective
This course aims at examining in concepts and techniques critical to wining marketing strategies. It focuses on the factors determining future growth and competitive advantage. It introduces the participants to the analysis of the marketing strategy and the corporate strategic plan.

Content
 Fundamentals of marketing strategy
 The value added by marketing
 Strategic markets segmentation
 Developing marketing strategies
 Market positioning in a global environment
 Marketing mix
 Product mix
 Product life cycle
 International branding

Who Should Attend
This course targets top level managers, executives and directors who want to improve and develop their skills and get acquainted with the latest development in their field today. It helps you to succeed in your goal of increasing proficiency in strategic marketing

Duration : 15 Hours

Objective
Marketing is changing. The web and other e-media are transforming the marketing function. The new interactive many-to-many communication model turns traditional principles of mass media advertising (based on the one-to-any communication model) inside out. This means that marketers can no longer assume a passive, captive audience. Rather, interactive audiences are now active users of the new media.
This course will investigate the way in which these new media are changing marketing. It will explore the revolution in balance of power that the new media brings about and demonstrate how interactive marketing technologies take power from the marketer and the media and place it firmly in the hands of the consumer. The implications of this are profound for marketers as it fundamentally alters the ways in which we communicate with the consumer.

Content
 The New Media & the Marketing Balance
 E-commerce
 E-Marketing And Organizational Change
 E-marketing and Corporate Strategy
 The e-Marketing Mix
 Web Strategy
 The Internet User
 E-Media
 E-Brands

Who Should Attend
This course targets top level managers, executives and directors who want to improve and develop their skills and get acquainted with the latest development in their field today. It helps you to succeed in your goal of increasing proficiency in dealing with all E-marketing activities

Duration : 15 Hours

Objective
This course aims at providing a broad understanding of advertising industry functions, and examining the concepts and techniques behind wining advertising campaigns in a global environment.

Content
 Developing integrated marketing communication
 Fundamentals of advertising
 Advertising campaign strategies
 Types of advertising by purpose
 Integrated media advertising for marketing
 Advertising agencies
 Social and legal considerations in advertising
 Building an advertising portfolio
 Financial planning for advertising
 Public relations and advertising

Who Should Attend
This course targets middle managers who are at a crossroads in their careers and need to succeed in increasing their responsibilities. It gives a great value added to all attendees, providing a foundation for continuing career development. It helps you to succeed in your goal of increasing proficiency in developing and managing advertising strategies.

Duration : 20 Hours

Objective
This course aims at highlighting the customer-driven business environment, and the fact that growth and profitability increasingly require customer relationships to increase loyalty. Organizations are discovering that the cost of gaining new customers requires a substantial investment that can only be justified by long-term retention of those customers and maximizing their lifetime value. Not all customers are profitable ones; you need to assess which ones are, and discover how to keep them. Customer Relationship Management (CRM) is now the number one priority for CEOs worldwide, and is at the top of the board agenda.

Content
 The value of CRM
 Developing CRM strategy
 Maximizing customers’ value
 Value creation
 Customer voice in CRM
 Developing people for CRM
 Creating the climate for CRM
 Implementing CRM strategy

Who Should Attend
This course targets all levels of employees who want to improve and develop their skills and get acquainted with the latest development in dealing with internal and external customers. It helps you to succeed in your goal of increasing proficiency in customer relation ship management

Duration : 20 Hours

Objective
 Build CS representative self-driven by a philosophy of continual improvement
 Creating a competitive edge by striving to exceed customer expectations at every interface

Content
 Explain why CS is critical for business
 The CSE attitude (organizations)
 Defining CS
 CSE representative
 Connecting to the customer
 Communicating with customers
 Telephone skills
 Handling different types of customers
 Handling customers complaints
 Tips for customer retention strategy

Who Should Attend
This course targets all employees concerned with customer satisfaction. It gives a great value added to all attendees, providing a foundation for continuing career development. It helps you to succeed in your goal of increasing proficiency in dealing with customers.

Duration : 15 Hours

Objective
This course aims to provide participants with a clear understanding about the strategies for effective communication, handling conflict and managing complaints. These skills enable participants to take ownership of the customer service function in order to meet the needs of the customer and provide service that meets and exceeds expectations.

Content
 Defining customer service parameters for meeting customer requirements
 Customer perceptions and expectations from us
 Understanding basic customer needs
 Sustainable positive attitude towards customer service
 Building self confidence to communicate with customers
 Developing assertiveness to manage demanding customers
 Identifying communication barriers and overcoming them
 Providing quality service through process adherence
 Dealing with difficult situations of customers
 Handling customer complaints or objections

Who Should Attend
This course targets all employees concerned with customer satisfaction. It gives a great value added to all attendees, providing a foundation for continuing career development. It helps you to succeed in your goal of increasing proficiency in satisfying customers.

Duration : 25 Hours

Objective
This course aims to provide participants with a clear understanding the concepts, tools and techniques of sales management. Such tools and techniques enable participants to make the proper decision in developing and implementing sales strategies.

Content
 Sales organization and structure
 Design sales and size of sales territories
 Forecasting market demand and sales budgets
 Sales objectives and quotas
 Planning for recruiting successful salespeople
 Selecting and placement
 Sales training and development
 Motivating salespeople towards high performance
 Compensation for high performance
 Analysis of sales and marketing costs
 Evaluation of salespeople’s performance
 Applied case studies

Who Should Attend
This module is targeting middle management in the sales department highlighting the relation between strategy and direct implementation. It gives a great value added to all attendees, providing a foundation for continuing career development. It helps you to succeed in your goal of increasing proficiency in sales mamanement.

Duration : 25 Hours

Objective
The objective of this course is to provide participants with the practical skills needed to apply customer service programs and concepts in their organizations with the purpose of retaining customers and establishing a bond between them and the product.

Content
 What is customer loyalty
 How to build customer loyalty
 Customer loyalty programs
 Taste loyalty
 Commodity loyalty
 Considering customer voice
 Addressing customer expectations
 Handling customer complaints

Who Should Attend
This course targets all employees concerned with customer satisfaction. It gives a great value added to all attendees, providing a foundation for continuing career development. It helps you to succeed in your goal of increasing proficiency in developing customer loyalty.

Duration : 15 Hours

Objective
This course is designed to introduce the fundamental concepts of marketing strategy in a dynamic marketing context. The objectives are to create a challenging environment that will enable participants to use marketing concepts and tools, but more importantly, to give them an opportunity to develop the analytical skills that will be demanded of them in an increasingly competitive marketing environment. The course is designed to familiarize participants with and to reinforce the concepts and tools of marketing strategy, the role marketing plays in organizations and in society, and the processes of strategic marketing management.

Content
 Introduction
 Foundations of Strategic Marketing
 Macro-Environmental Analysis (Scanning)
 Micro-Environmental (Industry) Analysis & Resource Based Analysis
 Problem Recognition, Objectives, and Case Writing
 Basic Data Analysis & Predictive Analysis
 Strategic Market Analysis
 Customer Analysis and Potential
 Market & Segmentation Strategy
 Product Strategy
 Pricing Strategy
 IMC Strategy

Who Should Attend
This course targets top level managers, executives and directors working in marketing management. It focuses on those who want to improve and develop their skills and get acquainted with the latest development in their field today. It helps you to succeed in your goal of increasing proficiency in marketing management and strategies.

Duration : 25 Hours

Objective
The course is intended to give a background on the essential selling skills required by each person who performs a sales job. The delegates will be able to understand the true nature of the sales process. Be able to overcome the sales barriers and handle objections properly. Realize the importance of closing the sale and getting the final commitment from the client. The major idea here would be practicing the key sales skills in a relaxed and forgiving environment instead of practicing in front of the client.

Content
 Introduction to Sales
 Sales and product life cycle
 Breaking the trust barrier
 Breaking the need barrier
 Breaking the support barrier
 Handling objections
 Gaining commitment
 Pricing strategies and objectives
 Branding, packaging and labeling
 Sales promotion
 Wholesaling, retailing and direct sales
 Sales in shopping centers

Who Should Attend
This course targets top level managers, executives and directors working in sales management. It focuses on those who want to improve and develop their skills and get acquainted with the latest development in their field today. It helps you to succeed in your goal of increasing proficiency in sales management.

Duration : 15 Hours

Objective
This course aims to examine concepts and sciences involved in adopting and measuring Direct Marketing techniques including estimating costs of a DM campaign, determining likely response and estimating profits to be made.

Content
 What is Direct Marketing
 How to use DM to build your business
 Planning a DM campaign
 Creating a DM package building customer loyalty through direct marketing
 Putting together a DM "Offer"
 Measuring DM effectiveness / profit

Who Should Attend
This course targets top level managers, executives and directors working in direct marketing. It focuses on those who want to improve and develop their skills and get acquainted with the latest development in their field today. It helps you to succeed in your goal of increasing proficiency in direct marketing. .

Duration : 15 Hours